Everything about using the app, in one page.
ClipCraft is a workshop for short-form video: a multi-track timeline editor, a library of craft lessons, and eighteen tools that help you write, shoot, sharpen and grow your reels. It edits and exports, but it does not post for you.
Accept the privacy policy, pick the niche closest to your content, choose the outcome you care about most, and set a posting rhythm. Everything after that is tuned to those four answers — the hooks you see first, the recipes suggested, the posting windows and the reminder schedule.
The Today tab gives you a hook of the day, three small missions and your streak. Finishing one mission keeps the streak alive. The point is not the streak; the point is that you touched your craft today.
| Tool | Use it when |
|---|---|
| Hook Lab | You have an idea but no opening line. |
| Hook Formulas | You want to understand why an opening works, not just copy one. |
| Script Builder | You are writing, and you want the runtime honest before you film. |
| Teleprompter | You keep fluffing takes and losing energy. |
| Reel Recorder | You want framing guides and safe zones visible while you shoot. |
| Safe Zones | You are unsure whether the platform UI will cover your text. |
| Cover Composer | Your grid looks messy and your covers do not match. |
| Caption & Tags | You are writing the caption and picking hashtags. |
| Calls to Action | Your reels end without an ask, or with three of them. |
| Retention Audit | A reel is finished and you want a second opinion before posting. |
| Shot List | You are filming more than one shot and want to stop improvising. |
| Beat Planner | You are cutting to music and want your edits on the beat. |
| Timeline Editor | You are cutting the reel: clips, text, keyframes, transitions, colour, export. |
| Format Recipes | You have no idea what to make today. |
| Platform Specs | You need the exact dimensions, limits or safe zones. |
| Trend Radar | You want to know which formats are rising or cooling. |
| Posting Times | You are deciding when to publish. |
| Performance Tracker | You want to know what is actually working for you. |
| Post-mortem | A reel flopped and you want to learn rather than sulk. |
It edits. The Timeline Editor gives you four lanes — video, overlay, text and audio — with trimming, splitting, keyframed motion, colour grading, transitions, titles and export at 1080×1920 straight to your photo library. What it does not do is post for you; that still happens in the platform app.
The Reel Recorder needs the camera and microphone to show a live preview and record. Safe Zones and Cover Composer need the photo library to read the frame you pick and to save an export. Both are requested only when you open those tools, and you can decline and still use everything else.
On your device. Scripts, ideas, shot lists, audits, hashtag sets and performance logs never leave it. There is no account, which also means there is no backup — deleting the app deletes the work. Copy anything important out first.
ClipCraft checks for a connection at launch so it can fetch the latest lesson and trend data. Reconnect to Wi-Fi or mobile data and tap Try again. Nothing you saved is affected.
The first time you open ClipCraft after accepting the policy it prepares the full content library. Later launches are quick. If a section is still loading you will see placeholder blocks rather than an empty screen, and it fills in as it arrives.
You › Reminders, and switch them off. You can also change the hour they fire, or turn them off entirely in your device notification settings.
Yes. You › Settings › Clear my data wipes all local storage, including your setup answers, progress and saved work. It cannot be undone.
No, and any app that says otherwise is selling something. ClipCraft teaches the craft decisions that give a reel a better chance — the hook, the pacing, the payoff, the framing, the ask. Reach depends on your audience, your niche, timing and platform ranking systems that change constantly. We make no promise about views, followers or income. This is set out in section 9 of the privacy policy.
Platform overlays shift with app updates, device size and whether a caption is long or short. Our figures are the current working values — roughly 250 px top, 480 px bottom and 90 px right on a 1080×1920 Reel. Treat them as a margin of safety rather than a pixel-exact map, and keep anything critical inside the centre box.
It means the reel has specific, fixable weaknesses — and the audit tells you which three to fix first. A low score on a finished reel is more useful than a high score on a vague one. Re-run it after the fixes.
Open ClipCraft, go to You › Support and tap the pencil in the top right. That opens a short form which sends your message straight to us, with your app version, device and iOS version attached automatically so you do not have to look them up.
Leave a way to reply if you want an answer. We aim to come back within two working days.
ClipCraft: Reels Maker — a workshop, not a shortcut.